It doesn’t matter how successful you are on paper or within the walls of your organization. You need to tell your audience how you’re impacting the world.
Crises—big or small—are unavoidable, especially in today’s hyper-connected world. By planning ahead, you can preempt crisis, control your message, maintain trust and protect your reputation.
KFC hid their secret fried chicken recipe in plain sight, a combination of eleven herbs and spices. The social media Easter egg was discovered & went viral. But could they have found more success?
At Levitate, we work our butts off to do exceptional work. It isn’t always easy, but it’s worth it. The time, effort, frustration, travel, late nights, early mornings, revisions, revisions, revisions… it all comes together to create something amazing. Something that makes us giddy with excitement and so proud we can’t wait to talk about it. That’s the kind of work we do.
A couple months ago, I was invited to speak at the annual member event for the Young Leaders of Northeast Indiana (YLNI). Fort Wayne is home to many incredible leaders and entrepreneurs; the opportunity to speak was truly an honor.
I’ve always known that the key to successful business growth is letting go. It’s about finding people who are smarter than me in certain areas and bringing them on board to help build and expand Levitate in ways that I cannot possibly do alone.
Creating an unforgettable trade show booth is key to success at any industry event. As the Levitate team prepares to attend Heart Rhythm 2017 in Chicago, we’re looking forward to experiencing—and critiquing—all the snazzy booths.
It would surprise absolutely no one that I love the underdog. I love the gritty determination and scrappiness of fighters clawing their way to the top ready to take on challenge after challenge, never giving up.
Successful marketing is undeniably about tapping into emotion and invoking feelings. That’s why Valentine’s Day is a dream come true for brands. We can tap into the innermost emotion everyone yearns to feel.
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