ADWEEK’s recent historical look at Swarovski details how the brand name has become synonymous with cut-glass crystals or, more simply put, sparkle. Who doesn’t love the brilliance of sparkle and the awesomeness of crystals? The words alone sound opulent and magnificent…
Creating digital video content is an investment. If, when all is said and done, the video doesn’t create the brand or message visibility you expected, it is frustrating. But there’s no need to focus solely on view count to determine impact. In fact, a digital video can be recycled to ensure you’re getting the most bang out of your digital marketing dollars.
A couple months ago, I was invited to speak at the annual member event for the Young Leaders of Northeast Indiana (YLNI). Fort Wayne is home to many incredible leaders and entrepreneurs; the opportunity to speak was truly an honor.
At Levitate, it’s our job to convince people to listen intently to a sound in a world filled with noise. That means we have to skillfully craft messages and pitches that deliver differentiated content and demand to be noticed.
It’s October. We’re thinking about pumpkin spice, flannel and fires. The fall basics. Seems like a good time to launch a series exploring PR basics. We’re kicking it off with press release tips and tricks, and a focus on development.
Day in and day out life moves forward. Moment by moment. Breath by breath. But some days aren’t exactly the same. Some days the moments are different. Our heart races. Life gets uncomfortable. We have to make a choice.