START TALKING: Why Success Requires a Strong Narrative
By Mackenzie Mohr
Too often companies want to achieve success before they start talking. But success isn’t your story. The journey is your story.
And that journey is about the impact your company is having on others. Whether you’re just starting out or have been forging your path for some time, now is a great time to start talking.
Customers don’t care that your company has grown by 43 percent. They don’t care that you’ve cut production costs by 12 percent. They want to know what you can do for them and how you can positively impact their lives.
Telling your story connects your business to the real, tangible impact you’re having on customers. Emotional storytelling is motivational. It will inspire people and lead them to take action.
And when supported by evidence, shaped with authenticity and carefully crafted for key stakeholders, your story has the power to build trust and connect with the people who matter most to you.
It doesn’t matter how successful you are on paper or within the walls of your organization. You need to tell your audience how you’re impacting the world.
Everyone has a story to tell. To start shaping your narrative, contact us at email@example.com.
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