HEY TWITTER: “Ain’t Nobody Got Time For That”
The average attention span of a goldfish is nine seconds. The average attention span of a human is eight seconds. Sad but true.
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START TALKING: Why Success Requires a Strong Narrative
It doesn’t matter how successful you are on paper or within the walls of your organization. You need to tell your audience how you’re impacting the world.
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MAKE IT HAPPEN: Why You Should Have a Crisis Plan
Crises—big or small—are unavoidable, especially in today’s hyper-connected world. By planning ahead, you can preempt crisis, control your message, maintain trust and protect your reputation.
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The Secret’s Out & the Colonel is Boss
KFC hid their secret fried chicken recipe in plain sight, a combination of eleven herbs and spices. The social media Easter egg was discovered & went viral. But could they have found more success?
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Media Training 101: #LikeABoss
One bobbled media interview can cause permanent damage to your reputation. But there’s an easy fix to make sure that doesn’t happen: practice and preparation.
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Be Brilliant: How to Communicate your Sparkle
ADWEEK’s recent historical look at Swarovski details how the brand name has become synonymous with cut-glass crystals or, more simply put, sparkle. Who doesn’t love the brilliance of sparkle and the awesomeness of crystals? The words alone sound opulent and magnificent…
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Dream Big. Do Bigger.
We are born dreamers with big ideas and amazing goals. But somewhere along the way, things get complicated. Dreams became clouded with paralyzing fear and doubt that screams to accept the status quo…
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7 Ways Your Brand Should Repurpose Digital Video Content
Creating digital video content is an investment. If, when all is said and done, the video doesn’t create the brand or message visibility you expected, it is frustrating. But there’s no need to focus solely on view count to determine impact. In fact, a digital video can be recycled to ensure you’re getting the most bang out of your digital marketing dollars.
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Telling Your Patient Story. That’s What We Do.
At Levitate, we work our butts off to do exceptional work. It isn’t always easy, but it’s worth it. The time, effort, frustration, travel, late nights, early mornings, revisions, revisions, revisions… it all comes together to create something amazing. Something that makes us giddy with excitement and so proud we can’t wait to talk about it. That’s the kind of work we do.
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Dream Big, Embrace Fear & Always Move Forward
A couple months ago, I was invited to speak at the annual member event for the Young Leaders of Northeast Indiana (YLNI). Fort Wayne is home to many incredible leaders and entrepreneurs; the opportunity to speak was truly an honor.
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