At Levitate, it’s our job to convince people to listen intently to a sound in a world filled with noise. That means we have to skillfully craft messages and pitches that deliver differentiated content and demand to be noticed.
I’ve always known that the key to successful business growth is letting go. It’s about finding people who are smarter than me in certain areas and bringing them on board to help build and expand Levitate in ways that I cannot possibly do alone.
Creating an unforgettable trade show booth is key to success at any industry event. As the Levitate team prepares to attend Heart Rhythm 2017 in Chicago, we’re looking forward to experiencing—and critiquing—all the snazzy booths.
Day in and day out life moves forward. Moment by moment. Breath by breath. But some days aren’t exactly the same. Some days the moments are different. Our heart races. Life gets uncomfortable. We have to make a choice.
It would surprise absolutely no one that I love the underdog. I love the gritty determination and scrappiness of fighters clawing their way to the top ready to take on challenge after challenge, never giving up.
Successful marketing is undeniably about tapping into emotion and invoking feelings. That’s why Valentine’s Day is a dream come true for brands. We can tap into the innermost emotion everyone yearns to feel.