HEALTHCARE PR: Making Headlines & Changing Lives
Levitate is hosting a healthcare PR panel September 13 featuring incredibly talented marketing and communications professionals. You don’t want to miss it.
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MAKE IT HAPPEN: Why You Should Have a Crisis Plan
Crises—big or small—are unavoidable, especially in today’s hyper-connected world. By planning ahead, you can preempt crisis, control your message, maintain trust and protect your reputation.
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Media Training 101: #LikeABoss
One bobbled media interview can cause permanent damage to your reputation. But there’s an easy fix to make sure that doesn’t happen: practice and preparation.
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Be Brilliant: How to Communicate your Sparkle
ADWEEK’s recent historical look at Swarovski details how the brand name has become synonymous with cut-glass crystals or, more simply put, sparkle. Who doesn’t love the brilliance of sparkle and the awesomeness of crystals? The words alone sound opulent and magnificent…
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7 Ways Your Brand Should Repurpose Digital Video Content
Creating digital video content is an investment. If, when all is said and done, the video doesn’t create the brand or message visibility you expected, it is frustrating. But there’s no need to focus solely on view count to determine impact. In fact, a digital video can be recycled to ensure you’re getting the most bang out of your digital marketing dollars.
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Dream Big, Embrace Fear & Always Move Forward
A couple months ago, I was invited to speak at the annual member event for the Young Leaders of Northeast Indiana (YLNI). Fort Wayne is home to many incredible leaders and entrepreneurs; the opportunity to speak was truly an honor.
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#Basics: Why Tactful Media Follow-Up is a Must
At Levitate, it’s our job to convince people to listen intently to a sound in a world filled with noise. That means we have to skillfully craft messages and pitches that deliver differentiated content and demand to be noticed.
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#Basics: Social Media Measurement
Measurement matters. We get that. In fact, we get that it more than matters. It is absolutely critical to understanding and evaluating success. The key is understanding what you are measuring and why.
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#Basics: How to Write a Press Release
It’s October. We’re thinking about pumpkin spice, flannel and fires. The fall basics. Seems like a good time to launch a series exploring PR basics. We’re kicking it off with press release tips and tricks, and a focus on development.
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We Got Uncomfortable. And It Was So Worth It.
Day in and day out life moves forward. Moment by moment. Breath by breath. But some days aren’t exactly the same. Some days the moments are different. Our heart races. Life gets uncomfortable. We have to make a choice.
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