Thinking

communicate brand sparkle Levitate

Be Brilliant: How to Communicate your Sparkle

ADWEEK’s recent historical look at Swarovski details how the brand name has become synonymous with cut-glass crystals or, more simply put, sparkle. Who doesn’t love the brilliance of sparkle and the awesomeness of crystals? The words alone sound opulent and magnificent…

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repurpose digital video

7 Ways Your Brand Should Repurpose Digital Video Content

Creating digital video content is an investment. If, when all is said and done, the video doesn’t create the brand or message visibility you expected, it is frustrating. But there’s no need to focus solely on view count to determine impact. In fact, a digital video can be recycled to ensure you’re getting the most bang out of your digital marketing dollars.

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#Basics: How to Write a Press Release

It’s October. We’re thinking about pumpkin spice, flannel and fires. The fall basics. Seems like a good time to launch a series exploring PR basics. We’re kicking it off with press release tips and tricks, and a focus on development.

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This is How We Do It

It would surprise absolutely no one that I love the underdog. I love the gritty determination and scrappiness of fighters clawing their way to the top ready to take on challenge after challenge, never giving up.

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