The Secret’s Out & the Colonel is Boss
KFC hid their secret fried chicken recipe in plain sight, a combination of eleven herbs and spices. The social media Easter egg was discovered & went viral. But could they have found more success?
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7 Ways Your Brand Should Repurpose Digital Video Content
Creating digital video content is an investment. If, when all is said and done, the video doesn’t create the brand or message visibility you expected, it is frustrating. But there’s no need to focus solely on view count to determine impact. In fact, a digital video can be recycled to ensure you’re getting the most bang out of your digital marketing dollars.
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#Basics: Social Media Measurement
Measurement matters. We get that. In fact, we get that it more than matters. It is absolutely critical to understanding and evaluating success. The key is understanding what you are measuring and why.
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