Yearly Archives :

2016

#Basics: Social Media Measurement

Measurement matters. We get that. In fact, we get that it more than matters. It is absolutely critical to understanding and evaluating success. The key is understanding what you are measuring and why.

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#Basics: How to Write a Press Release

It’s October. We’re thinking about pumpkin spice, flannel and fires. The fall basics. Seems like a good time to launch a series exploring PR basics. We’re kicking it off with press release tips and tricks, and a focus on development.

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Love Thy Customer. Seriously.

In January of 2015 The New York Times published the article “To Fall in Love with Anyone, Do This.” The article explored a psychologist’s perspective that two strangers can fall in love within a 45 to 90-minute period of “self-disclosure and relationship building tasks that gradually escalate in intensity.”

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This is How We Do It

It would surprise absolutely no one that I love the underdog. I love the gritty determination and scrappiness of fighters clawing their way to the top ready to take on challenge after challenge, never giving up.

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