It’s October. We’re thinking about pumpkin spice, flannel and fires. The fall basics. Seems like a good time to launch a series exploring PR basics. We’re kicking it off with press release tips and tricks, and a focus on development.
Day in and day out life moves forward. Moment by moment. Breath by breath. But some days aren’t exactly the same. Some days the moments are different. Our heart races. Life gets uncomfortable. We have to make a choice.
In January of 2015 The New York Times published the article “To Fall in Love with Anyone, Do This.” The article explored a psychologist’s perspective that two strangers can fall in love within a 45 to 90-minute period of “self-disclosure and relationship building tasks that gradually escalate in intensity.”
It would surprise absolutely no one that I love the underdog. I love the gritty determination and scrappiness of fighters clawing their way to the top ready to take on challenge after challenge, never giving up.
Successful marketing is undeniably about tapping into emotion and invoking feelings. That’s why Valentine’s Day is a dream come true for brands. We can tap into the innermost emotion everyone yearns to feel.