In January of 2015 The New York Times published the article “To Fall in Love with Anyone, Do This.” The article explored a psychologist’s perspective that two strangers can fall in love within a 45 to 90-minute period of “self-disclosure and relationship building tasks that gradually escalate in intensity.”
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It would surprise absolutely no one that I love the underdog. I love the gritty determination and scrappiness of fighters clawing their way to the top ready to take on challenge after challenge, never giving up.
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Successful marketing is undeniably about tapping into emotion and invoking feelings. That’s why Valentine’s Day is a dream come true for brands. We can tap into the innermost emotion everyone yearns to feel.
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