Creating digital video content is an investment. If, when all is said and done, the video doesn’t create the brand or message visibility you expected, it is frustrating. But there’s no need to focus solely on view count to determine impact. In fact, a digital video can be recycled to ensure you’re getting the most bang out of your digital marketing dollars.
At Levitate, we work our butts off to do exceptional work. It isn’t always easy, but it’s worth it. The time, effort, frustration, travel, late nights, early mornings, revisions, revisions, revisions… it all comes together to create something amazing. Something that makes us giddy with excitement and so proud we can’t wait to talk about it. That’s the kind of work we do.
A couple months ago, I was invited to speak at the annual member event for the Young Leaders of Northeast Indiana (YLNI). Fort Wayne is home to many incredible leaders and entrepreneurs; the opportunity to speak was truly an honor.
Day in and day out life moves forward. Moment by moment. Breath by breath. But some days aren’t exactly the same. Some days the moments are different. Our heart races. Life gets uncomfortable. We have to make a choice.
In January of 2015 The New York Times published the article “To Fall in Love with Anyone, Do This.” The article explored a psychologist’s perspective that two strangers can fall in love within a 45 to 90-minute period of “self-disclosure and relationship building tasks that gradually escalate in intensity.”