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#Basics: How to Write a Press Release

It’s October. We’re thinking about pumpkin spice, flannel and fires. The fall basics. Seems like a good time to launch a series exploring PR basics. We’re kicking it off with press release tips and tricks, and a focus on development.

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Love Thy Customer. Seriously.

In January of 2015 The New York Times published the article “To Fall in Love with Anyone, Do This.” The article explored a psychologist’s perspective that two strangers can fall in love within a 45 to 90-minute period of “self-disclosure and relationship building tasks that gradually escalate in intensity.”

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This is How We Do It

It would surprise absolutely no one that I love the underdog. I love the gritty determination and scrappiness of fighters clawing their way to the top ready to take on challenge after challenge, never giving up.

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