Creating digital video content is an investment. If, when all is said and done, the video doesn’t create the brand or message visibility you expected, it is frustrating. But there’s no need to focus solely on view count to determine impact. In fact, a digital video can be recycled to ensure you’re getting the most bang out of your digital marketing dollars.
At Levitate, we work our butts off to do exceptional work. It isn’t always easy, but it’s worth it. The time, effort, frustration, travel, late nights, early mornings, revisions, revisions, revisions… it all comes together to create something amazing. Something that makes us giddy with excitement and so proud we can’t wait to talk about it. That’s the kind of work we do.
At Levitate, it’s our job to convince people to listen intently to a sound in a world filled with noise. That means we have to skillfully craft messages and pitches that deliver differentiated content and demand to be noticed.
It’s October. We’re thinking about pumpkin spice, flannel and fires. The fall basics. Seems like a good time to launch a series exploring PR basics. We’re kicking it off with press release tips and tricks, and a focus on development.