ADWEEK’s recent historical look at Swarovski details how the brand name has become synonymous with cut-glass crystals or, more simply put, sparkle. Who doesn’t love the brilliance of sparkle and the awesomeness of crystals? The words alone sound opulent and magnificent…
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Creating an unforgettable trade show booth is key to success at any industry event. As the Levitate team prepares to attend Heart Rhythm 2017 in Chicago, we’re looking forward to experiencing—and critiquing—all the snazzy booths.
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Measurement matters. We get that. In fact, we get that it more than matters. It is absolutely critical to understanding and evaluating success. The key is understanding what you are measuring and why.
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